When should you create a custom audience on Facebook?

What does Facebook custom audience do?

A Custom Audience is an ad targeting option that lets you find your existing audiences among people who are on Facebook. You can use sources such as customer lists, website or app traffic, or engagement on Facebook, to create Custom Audiences of people who already know your business.

How long do Facebook Custom audiences last?

The maximum amount of time that people will stay in a Custom Audience from your website or mobile app is 180 days.

How many people do you need for a custom audience?

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To create a lookalike, your custom audience needs to have at least 100 people.

When should you use lookalike audience on Facebook?

Facebook Lookalike Audiences can be used to reach people who are similar to your current customers. They increase the probability of generating high-quality leads and offer more value on ad spend. Lookalike Audiences are formed based on source audiences.

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Why are custom audiences important?

Custom audiences are one of the most important tools you can utilize to ensure you are reaching the right users with the right message at the time. Done right, it allows us to reach potential new and existing customers with tailored messages that promote profitable actions in a way that few other advertising media can.

Do Facebook Custom audiences update automatically?

Your Custom Audience from your website will update automatically as people who fall within the rules you specified for your audience navigate to the pages on your website that have the Facebook pixel.

Do custom audiences update automatically?

Yes, retargeting audiences will refresh as more users visit your site. Additionally, any lookalike audiences built from site visitors will continue to update and tweak themselves as more visitor data is gathered.

How small can a Facebook custom audience be?

The Facebook Custom Audience minimum size is 20 users.

Should I use detailed targeting?

No, you should not use Facebook’s Detailed Targeting Expansion. If it does anything at all, it just massively inflates the size of your target audience. As my examples show it increases both targeted and broad interests to a worldwide audience of 2.1 billion people.

How many people do you need for a custom audience in Facebook?

You need at least 20 people in your Custom Audience to serve ads to that audience. If your website isn’t getting much traffic yet—or if your email list is very small—you may want to try running ads to send traffic to your site or encourage email subscribes before setting up Custom Audiences.

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Is it possible to advertise only to users that have watched 95% of a video on Facebook?

To set up your options, open your Audience dashboard inside Facebook Ads Manager. Click Create a Custom Video Audience. … It starts at 3 seconds, goes to 10 seconds, and then to 25%, 50%, 75%, and 95% of the video viewed. Then, select whether people who watched any video or a specific video see your ad.

What is the difference between custom audience and lookalike audience?

Because while a custom audience is built with your existing prospects, lookalike audiences let you explore and reach entirely new people who haven’t heard of your business ever before, but at the same time, they are very similar to your buyer personas and your current customer base.

What is a custom audience?

A Custom Audience is an ad targeting option that lets you find your existing audiences among people who are on Facebook. You can use sources like customer lists, website or app traffic, or engagement on Facebook, to create Custom Audiences of people who already know your business.

What is a seed audience?

Lookalike audiences take several sets of people as “seeds” then Facebook builds an audience of similar people. … Seed audiences can be: Existing Custom Audiences. Campaign or Ad Set conversions. Page fans.

Should I use Facebook smart audience?

Yes! If you already have campaigns running but are not serving as many impressions as you would like, applying Smart Audience is a great way to augment that audience to increase impressions.