What is a good video percentage watched Facebook ad?

If 30 percent of your audience sees your video on average, 30,000 of 100,000 fans are viewing your video. That’s a decent number. But if fewer than 30 percent are watching your video, it means something may be wrong with the video itself.

What is the average video percentage watched on Facebook?

The average number of views per video was 38,113 and this was 7.8% of the total page audience.

17 Facebook Video Facts And Insights You Need To Know.

Page Number of Videos
CBCOttawa 123

What is a good average watch time on Facebook?

The Facebook video average watch time benchmark is 10 seconds. If a viewer watches a Facebook video for at least 3 seconds, it counts as a “view.” In such a scenario, if viewers are watching 10 or more seconds of your videos, it means they are consuming your content, and the result is a positive sentiment.

How do I know my Facebook ad is performing well?

How To Know If Your Facebook Ads Are Performing Well

  1. Head over to your Facebook Ads Manager. Once you are in your account select the tab ‘All Campaigns ‘ on the left:
  2. Now look to the right hand side of the page and select from the dropdown menu ‘Performance and Clicks’:
  3. Now you will see more very revealing columns.
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What is good audience retention on Facebook?

Generally, though, a 50 percent retention rate is considered just OK; the goal should be 60 percent or higher, he said. Recently, publishers that have placed an emphasis on longer videos are seeing longer watch times and completion rates on their YouTube content.

What is a good video percentage watched?

If 30 percent of your audience sees your video on average, 30,000 of 100,000 fans are viewing your video. That’s a decent number. But if fewer than 30 percent are watching your video, it means something may be wrong with the video itself.

What is the most viewed content on Facebook?

Widely viewed Pages

Rank Page Link Content Viewers
1 facebook.com/376347092480657 140.9M
2 facebook.com/229283250455260 133.2M
3 facebook.com/100044603911781 128.9M
4 facebook.com/100044314755323 127.9M

What kind of videos are most viewed on Facebook?

Second-ranked UNILAD generated 1.6 billion video views.

Most watched Facebook video publishers worldwide as of March 2019 (in million views)

Characteristic Number of monthly video views in millions
LADbible 1,600
UNILAD 1,500
Viral TRND 1,500
5-Minute Crafts 1,400

How long should Facebook videos be 2021?

Facebook video length

The optimal video length for improved engagement is between 2 and 5 minutes. Vertical videos are the most engaging video format (especially when combined with short captions). However, when looking at live videos – those that last over one hour increase engagement rates from 0.26% to 0.46%.

What is Facebook View Rate?

The Video View Rate is the percentage of users who viewed your post and actually watched your video for more than 3 seconds. To get the Video View Rate, you calculate the ratio of Total Views to Total Impressions, both metrics available in Facebook Insights.

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What is the average CTR for Facebook ads?

The industry average CTR

The average Facebook Ads click-through rate across all industries in the newsfeed is 1.11%.

How do you evaluate an ad performance?

There are four main ways to measure ad performance: CPM, CTR, RPM, and RPC. CPM refers to the cost per mille (Mille means thousand in Latin) aka the advertising cost per thousand views. Essentially, it acts as a benchmark to calculate the approximate cost of an advertisement or ad campaign in a variety of mediums.

What is a good average view duration?

On average, no pun intended, a good average view duration should be between 50 to 60%. And videos with 70% or higher are performing extremely well. So for example, if you have a video that’s one minute long, you’d want to shoot for an average view duration that was between 30 seconds to a minute.

Do video views count as engagement?

Video views are often the most reliable way of measuring online engagement. … You can get multiple views from the same user as long as each time your video loops, they watch at least three seconds of it. In fact, watching your own Instagram video for longer than three seconds counts as a view, too.

Do your own views count on facebook videos?

A Facebook Video View is defined as any video that autoplays for more than 3 seconds. Even if the user doesn’t initiate the audio, this user still counts as a view.