People love Instagram precisely because it is a visual social platform. Essentially, you should create ads that don’t look like ads. Instagram advertising is about featuring your products in a compelling way—that means not covered with text.
Use legible text and fonts
And that definitely causes some headaches for even the most seasoned social media marketer. Because it is hard to not only grab someone’s attention but also inform about your product them in few words.
Is there a 20% text rule for Instagram ads?
Facebook has discreetly removed the rule that limited text space on ad images to only 20 per cent. … “To create a better experience for viewers and advertisers, ads that appear on Facebook, Instagram, and the Audience Network are screened based on the amount of image text used in your ad,” read the earlier Facebook rule.
Should Instagram posts have text?
You as the Social Media Manager need to figure out ways to get more eyeballs on your Instagram content. … Many sites recommend placing text on Instagram photos because it stands out, but have no data to back up such claims.
What is not allowed in Instagram ads?
Excessive depictions of the following content within these ads are not allowed: 1) Drug and alcohol use; 2) Adult content; 3) Profanity; or. 4) Violence and gore.
How many texts are in a Instagram ad?
The caption you use for your Instagram ad will appear below the image and may include up to 2,200 characters.
What is Facebook’s 20% rule?
The Facebook 20% rule was a requirement that rejected Facebook ads with more than 20% of text in its images. While the rule is no longer enforced, Facebook still recommends including a 20% text-to-image ratio. The recommendation applies to both single image and carousel ads run on Facebook and Instagram.
What is overlay text?
Text overlay or video overlay refers to adding a text element over a video file so that users see text appear on their screen while watching a video. Text overlay is one of the most important components of social video, a growing trend in social media content.
When did Facebook remove the 20% text rule?
Late Q3, 2020 advertisers began to notice leniency in Facebook’s 20% Text Rule. The rule prevented advertisers from promoting ads containing more than 20% text by restricting reach relative to how much text was in the ad.
Does Facebook still limit text on ads?
Note: There is no longer a limit on the amount of text that can exist in your ad image. The text overlay tool is no longer available. Facebook’s ad system is designed to maximize value for people and businesses.
Can anyone see your alt text on Instagram?
Only people who have a screen reader to access Instagram will be able to read this alternative text. Now that you are clear about why you should use alt text on Instagram, we will explain how to add it in a new post and how to do it in a post that has already been published.
Can Instagram read text in photos?
If there is no description, Instagram will automatically identify what’s in a photo using object recognition technology, then read its automated description of a photo aloud when someone scrolls by. The alt text descriptions won’t be visible, and users will have to go into a photo’s “advanced settings” to include one.
Why do my Instagram ads keep getting rejected?
During the ad review process, the following components are checked: … Post-click content and functionality (an ad may be disapproved if the post-click landing page content isn’t fully functional, doesn’t match the offer promoted in your ad, or doesn’t fully comply with Advertising Policies)
Why can’t I promote on Instagram something went wrong?
The busy server is the most likely reason for Instagram something went wrong error. … Clear Instagram caches and try log in again. If you are on Android, go to settings > Apps > Instagram > Storage > Clear Cache. As for iOS users, removing the application is the only way to clear caches.
Is it illegal to advertise on Instagram?
Therefore it needs to be clear during the signup process that it’s illegal to do so and fines could be incurred. As it stands, illegally advertising products is low-risk and high-reward. A banning system could act as a deterrent.