Frequent question: How long does the learning phase last for Facebook ads?

The Facebook ads learning phase is really a important part of Facebook’s ad set optimization process. It usually lasts until 50 optimization events have been generated and is reset when significant edits are made to an ad set or the ads within it.

How do I stop learning phase on Facebook ads?

Best practices

  1. Wait to edit your ad set until its out of the learning phase. During the learning phase, performance is less stable, so your results aren’t always indicative of future performance. …
  2. Avoid unnecessary edits that cause ad sets to re-enter the learning phase. …
  3. Avoid high ad volumes. …
  4. Use realistic budgets.

Why does my Facebook ad say learning?

The learning phase occurs when you create a new ad or ad set or make a significant edit to an existing one. The Delivery column reads “Learning” when an ad set is in the learning phase.

How do I get out of learning phase?

When an advertiser runs too many ad sets at once, each ad set delivers less often. This means that fewer ad sets exit the learning phase and more budget is spent before the delivery system has fully optimized performance. Our recommended solution is to practice account simplification by consolidating ad sets.

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How do you get out of learning limited phase?

To exit the learning phase, your ad set must generate 50 result actions in ideally 7 days. This will be easier and take less time if your campaign objective is higher up the funnel, such as traffic optimizing for landing page views, compared with conversions optimizing for purchases.

How long is the learning phase for Google ads?

Google: On Google Ads, the learning period typically lasts 7 days since the last significant edit to that campaign. Facebook: The learning period will last until your ad set reaches 50 optimization events within a 7-day period since the last significant edit.

How long do Facebook ads take to optimize?

However, keep in mind that you need to give Facebook at least 24 hours to adjust the performance of your ads after every new edit. Every time you make substantial changes to your campaigns, consider waiting for at least 24-48 hours before drawing any conclusions.

Does pausing Facebook ads hurt?

Pausing Facebook ads doesn’t do any harm anything that I have noticed. Pausing your ad allows you to pivot and adjust your ads if they aren’t performing well or if you are on a budget you can control how much you are spending on your ads.

How long does the learning phase last?

The learning phase will continue to run until your ad gets approximately 50 optimisation events. That’s when the learning phase finishes and your campaign starts running normally, but with improved accuracy.

How do I stop learning Limited on Facebook?

Facebook suggests that you do some of the following to exit Learning Limited:

  1. Combine ads sets and campaigns. …
  2. Expand your audience. …
  3. Raise your budget. …
  4. Raise your bid or cost control. …
  5. Change your optimization event.
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Can you get out of learning limited?

In simple terms, you’ll get rid of the ‘Learning Limited’ alert if you can achieve 50 or more conversions each week.